Why Customer Journeys Beat Digital Strategies

HOW TO CREATE A GREAT DIGITAL, HUMAN EXPERIENCE    As the Director of The Customer Experience Company, I’m often asked a common question: ‘How do I improve our digital customer experience?’. It’s a great example of why asking the right question is so important. Digital strategies are likely to be at the core of most customer [...]

By | December 11th, 2017|Customer Service, Guest Blog|

Guest Post: Paul Daly from Townsville City Council

Why is it important for local government bodies to invest in delivering great customer service? When I look at customer service I consider three components: our people, our customers, and our business. The key to delivering excellent service is my staff.  If my staff are well trained, passionate about what they do and have the [...]

By | October 26th, 2015|Guest Blog|